01Art Direction
Concept
Talita Beffa is a personal-branding mentor and strategist. Her premise is simple and sharp: everyone is already a brand, even without realizing it, and what changes the game is learning to position what no one else has. It is no coincidence that her identity is a fingerprint, the image of something unique and impossible to repeat.
The challenge
I was brought in to build the brand's digital presence. Talita already had her identity and palette in place, so the mission was a different one: to bring an entire ecosystem into a single page, mentorship, e-book, marketing, podcast, consulting and community, without any of it feeling crowded.
02Creative Process
From wireframe to deploy
I started with reference research, to understand what already existed in her market and where I could push further. Then I brought the copy into a wireframe, to get the structure and the narrative standing before any styling. With the skeleton validated, I moved on to the animations with GSAP, ScrollTrigger and Lenis, keeping everything actually running right there in the wireframe. Only then did I move to Figma, with the wireframe and the design system already in hand, and created a unique design that reflected her identity. Finally, I shipped it on WordPress with Elementor, with AI-assisted development.
Outcome
The result is a landing page that works as a hub: it guides each visitor to the right offer and gives Talita the same authority online that she already carries in person.
Referenceinstagram.com/talitasantanabeffa
